How to sell your house online? In order to sell your house online, you’ve got to think like a typical house buyer. If you were looking to buy a property now or at some stage in the foreseeable future, where would you start?
Property searches are more likely to start onlineWhen thinking how to sell your house online there’s a few things you need to have in mind. Surveys show that the majority of all house searches now start online. As you would expect, the rise in mobile computing, tablets and smart phones being used for every day life, information, work, play, pleasure and entertainment means that people are used to surfing the net on the move using Google searches. This is more likely to be the case when people are looking for a house to buy rather than stopping off to pick up a property newspaper or stop by the local estate agents.
Once online, the prospective buyer will register with a number of websites. Once they’ve done this, something called “cookies” tracks what sites they’ve visited. This enables advertisers to ‘retarget’ them, so that relevant adverts pop up on their screen when they are next online, it’s all very clever marketing these days.
How to feature your property onlineSo, if you are thinking of selling your property online, you will want to ensure that your property stands out from the crowd. It’s true what they say, that first impressions count and, in the case of property showcasing, this means great photography, videos, video tours, panoramic photography, 3D floorplans, audio brochures and downloadable e-brochures.
Just think about it from a buyer’s view point. They have limited time, they’ve written a list of all the characteristics they want their new property to have and now they are online searching for desirable properties so that they can compile a short-list and then contact the agents to arrange some viewings or have particulars sent to them or request a call back to discuss it.
They will register their details on property websites and then, as surveys show, those sites which feature properties with good pictures, or video tours, and where there are floor plans available, are the ones where visitors stay longer.
Work with a good online estate agentSo, if you are seeking information on how to sell your house online, make sure that you pick a good online estate agent who can help you. Being based online they can attract the most amount of potential buyers online and whose website shows up in the searches. A good online agent will also be able to show you where they advertise and how they intend to go about marketing your property.
Looking for more tips on how to sell your house online? Take a look at the rest of our blog here. Don’t be afraid to ask questions and expect answers that are easy to understand, not where they blind you with science!
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